Work

The Challenge

My Approach

Discovery

Ran ethnographic research in the field, resulting in validated insights and team alignment.

Exploration

Starting with wireframes, I refined through critique cycles and stakeholder review.

Impact

$2.3M in incremental ARR. Since shipping, we've measured 2.1x improvement in engagement.

Work

Shipping quality design requires collaboration and iteration. I've learned that . The implications matter for teams and organizations.

The Thing

Whether you're designing your product, this principle matters.